Human nature is tough to beat. When people have a bad experience.. they tell two friends, and they tell two friends, and so on and so on…. When people have a great experience – not so much.
Best Practice #3 encourages us to highlight and build on our strengths. To do this, we need to know what they are – definitively, and straight from the drivers mouth.
Position the job opportunity to leverage your strengths while being truthful.
Make only those promises you can keep.
Learn from your best drivers:
– What keeps them on the job?
– What exceeded their expectations?
– What do you do better than your competitors?
This entire series of Best Practices has a common thread: truth and honesty. This is a core value that needs to be lived, breathed and communicated in every action you and your company undertake not only with your clients, but also with your employees. Being honest and respectful goes a long way with your team, even when some of the other things are lacking.
Once trust is broken, it is difficult to regain.