Recruiting has changed in recent years – almost as much as transportation itself. With high unemployment and the changes in legislation in the industry, Professional Drivers are approaching their careers methodically. Drivers who have the most to offer are those who will find a position that fits their talent and brings value to their employer. How do you attract them?
High potentials often look for qualities in an employer that you may not have considered previously. Information about your workforce — both positive and negative — is available through job forum postings. Online image is imperative in attracting talent. How well do you control the message?
Here are a few tips to ensure that your online presence reflects the most appropriate image for potential employees:
- Is your image congruent with your claims? For instance, do you claim to value diversity, yet the people featured on your web site are the same race, age, or gender?
- Where do your links go? Are you linking to the competition?
- If you have a blog posting, how current are the articles? Are they relevant?
- Are your links active? Test them regularly.
- Do you have a job opportunity section on your web site? What date is posted for each of the positions you are hiring for? If the job was posted a month ago, that could suggest problems with recruiting.
- Do you have a link to events, and are they current? If you have an event posted, with more details coming soon, how soon will the event occur? Or, is it outdated?
- Do you have an “In the news” section? What does it say to potential employees?
- Are you present on social media sites? Facebook, Twitter and LinkedIn are the new forums for recruiting. Participation, or lack thereof, speaks volumes.
- If you have a Twitter link, and it shows minimal activity, with few followers, why are you linking it to your web site?
- When you Tweet, who controls the tweets and are they relevant to what you want projected? Are your potential employees reading dirty laundry aired through Twitter?
- Is your Facebook page relevant and current? Do you answer queries from potential employees, clients, and staff in a timely manner? Do you reply to every post?
- Do you have a current social media policy posted on your web site, and is it followed?
Make sure the message you’re sending online is one that shows potential Drivers how much they would be valued and supported. Savvy job seekers are doing their research online before they apply for a position; it’s up to you to ensure that they’re seeing what you want them to see.
In the current employment market, attracting high potentials is important.
Being attractive to high potentials is imperative.